According to this article published by the Los Angeles Business journal, the directors of POM's are taking companies like Coca Cola and Tropicana to court for allegedly lying about the pomegranate content of some of their beverages. POM apparently has a history of being litigious.
You've heard of POM- you can't enter a grocery store in Southern California without seeing the name. At the Ralph's near where I live, an entire column in the refrigerated aisle is devoted to nothing but Pom products. Teas, seeds, and juices containing key amounts of pomegranate come in any variety you can imagine. Which leads me to my next question: are pomegranates the new cranberry?
Cranberries are now being paired with grapes, apples, oranges, peaches, turkey, chocolate, and others. I'm not exactly sure when the cranberry salesman started peddling his products so strongly, but it will be interesting to see how these two juggernauts of the fruit market duke it out.
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